Tuesday, May 26, 2020

Life, Death, and Two Opposing Articles Essay Writing Samples

Life, Death, and Two Opposing Articles Essay Writing Samples As one reads the paragraph, as opposed to the very first sentence telling you right away what the paragraph is all about, one reads the entire paragraph and absorbs numerous distinct ideas. Topic sentences can be parts of the most important opinion. The past few sentences ought to be extremely clear and have a long-lasting image on your audience. With Fergusson, there are various topic sentences in 1 paragraph. There are several more arguments in the article which are not correctly supported. Normally, you'll be asked to speak about each one of the article's major points separately and describe how well the given evidence supports them. You first have to select a good topic with an argument, credible information to back up your viewpoint, a good stance on your side, and a great counter-argument to assist you sound less biased. Consider it for a second and see whether you can find with your own answer. What's required is a truly simple, overarching perspective. You may also produce a suggestion regarding the direction for more research on this issue. Lastly, guarantee the topic you decide on can be supported by some factual evidence. The topic chosen for the purpose should be attractive in the view of many readers. New Step by Step Roadmap for Two Opposing Articles Essay Writing Samples In america the writing that is taught in school is known as the Palmer Method. Unique Purposes of Education There are distinct purposes for gaining education like education can help to sustain an individual's social and financial life. Be explicitly clear in regards to the job that you're seeking. After all, the duty of the student is to just explain how other positions might not be well informed or updated on this issue. The Fundamentals of Two Opposing Articles Essay Writing Samples Revealed The absolute most important consideration when deciding on a writing sample needs to be quality. You always need to match the sort of writing in your sample to the sort of writing required in your intended job. You will then have to approach this issue by gathering, generating, and evaluating credible sources to back up your evidence. An argumentative essay example will reveal the should possess some important components which make it better in the practice of convincing. Regardless of what it is that you're expected to analyze, a crucial analysis essay has to be written in according to a set of rules that will make certain you have right the structure and content of the analysis paper. The introduction should also consist of article main theme and the author's key claim. In order to give an in-depth understanding about the argumentative essay, it is wise to take a look at some of the greatest examples of argumentative essay. Taking a couple of minutes at the start to structure your essay can help save you valuable writing time later. Custom writing services can supply you with research and writing services that will guarantee you have an outstanding essay. Practicing the elements of excellent essay writing is helpful regardless of what topic you concentrate on. Writing effectively by producing a skilled content is a significant action to do as a way to pass college essay writing questions. With the assistance of such argumentative essay outline sample, you would have the ability to compose your own essay much faster and with very little effort. A great essay is additionally a balanced essay. Despite common belief, there are different kinds of argumentative essays. Every argumentative essay ought to be based on a topic which can be debated. Before concluding the essay, it is crucial to summarise with a strong emphasis on the subject. The primary or topic sentence is going to be the very first line in your essay. To write a fantastic argumentative essay, there are four key components of the essay you're likely to have to know about. The second portion of that is the point where the essay becomes just a little tricky.

Saturday, May 23, 2020

What Is Buoyant Force Origins, Principles, Formulas

Buoyancy is the force that enables boats and beach balls to float on water. The term buoyant force refers to the upward-directed force that a fluid (either a liquid or a gas) exerts on an object that is partially or completely immersed in the fluid. Buoyant force also explains why we can lift objects underwater more easily than on land. Key Takeaways: Buoyant Force The term buoyant force refers to the upward-directed force that a fluid exerts on an object that is partially or completely immersed in the fluid.  The buoyant force arises from differences in hydrostatic pressure – the pressure exerted by a static fluid.The Archimedes principle states that the buoyant force exerted on an object that is submerged partially or completely in a fluid is equal to the weight of the fluid that is displaced by the object. The Eureka Moment: The First Observation of Buoyancy According to the Roman architect Vitruvius, the Greek mathematician and philosopher Archimedes first discovered buoyancy in the 3rd century B.C. while puzzling over a problem posed to him by King Hiero II of Syracuse. King Hiero suspected that his gold crown, made in the shape of a wreath, was not actually made of pure gold, but rather a mixture of gold and silver. Allegedly, while taking a bath, Archimedes noticed that the more he sank into the tub, the more water flowed out of it. He realized this was the answer to his predicament, and rushed home while crying â€Å"Eureka!† (â€Å"I’ve found it!†) He then made two objects – one gold and one silver – that were the same weight as the crown, and dropped each one into a vessel filled to the brim with water. Archimedes observed that the silver mass caused more water to flow out of the vessel than the gold one. Next, he observed that his gold crown caused more water to flow out of the vessel than the pure gold object he had created, even though the two crowns were of the same weight. Thus, Archimedes demonstrated that his crown indeed contained silver. Though this tale illustrates the principle of buoyancy, it may be a legend. Archimedes never wrote down the story himself. Furthermore, in practice, if a tiny amount of silver were indeed swapped for the gold, the amount of water displaced would be too small to reliably measure. Prior to the discovery of buoyancy, it was believed that an object’s shape determined whether or not it would float. Buoyancy and Hydrostatic Pressure The buoyant force arises from differences in hydrostatic pressure – the pressure exerted by a static fluid. A ball that is placed higher up in a fluid will experience less pressure than the same ball placed further down. This is because there is more fluid, and therefore more weight, acting on the ball when it is deeper in the fluid. Thus, the pressure at the top of an object is weaker than the pressure at the bottom. Pressure can be converted to force using the formula Force Pressure x Area. There is a net force pointing upward. This net force – which points upwards regardless of the object’s shape – is the buoyancy force. The hydrostatic pressure is given by P rgh, where r is the density of the fluid, g is acceleration due to gravity, and h is the depth inside the fluid. The hydrostatic pressure does not depend on the shape of the fluid. The Archimedes Principle The Archimedes principle states that the buoyant force exerted on an object that is submerged partially or completely in a fluid is equal to the weight of the fluid that is displaced by the object. This is expressed by the formula F rgV, where r is the density of the fluid, g is acceleration due to gravity, and V is the volume of fluid that is displaced by the object. V only equals the volume of the object if it is completely submerged. The buoyant force is an upward force that opposes the downward force of gravity. The magnitude of the buoyant force determines whether an object will sink, float, or rise when submerged in a fluid. An object will sink if the gravitational force acting on it is greater than the buoyant force.An object will float if the gravitational force acting on it is equal to the buoyant force.An object will rise if the gravitational force acting on it is less than the buoyant force. Several other observations can be drawn from the formula, as well. Submerged objects that have equal volumes will displace the same amount of fluid and experience the same magnitude of buoyant force, even if the objects are made of different materials. However, these objects will differ in weight and will float, rise, or sink.Air, which has a density roughly 800 times lower than water’s, will experience a much lesser buoyant force than water. Example 1: A Partially Immersed Cube A cube with a volume of 2.0 cm3 is submerged halfway into water. What is the buoyant force experienced by the cube? We know that F rgV.r density of water 1000 kg/m3g gravitational acceleration 9.8 m/s2V half of the cube’s volume 1.0 cm3 1.0*10-6 m3Thus, F 1000 kg/m3 * (9.8 m/s2) * 10-6 m3 .0098 (kg*m)/s2 .0098 Newtons. Example 2: A Fully Immersed Cube A cube with a volume of 2.0 cm3 is submerged fully into water. What is the buoyant force experienced by the cube? We know that F rgV.r density of water 1000 kg/m3g gravitational acceleration 9.8 m/s2V the cube’s volume 2.0 cm3 2.0*10-6 m3Thus, F 1000 kg/m3 * (9.8 m/s2) * 2.0*10-6 m3 .0196 (kg*m)/s2 .0196 Newtons. Sources Biello, David. â€Å"Fact or Fiction?: Archimedes Coined the Term ‘Eureka!’ in the Bath.† Scientific American, 2006, https://www.scientificamerican.com/article/fact-or-fiction-archimede/.â€Å"Density, Temperature, and Salinity.† University of Hawaii, https://manoa.hawaii.edu/exploringourfluidearth/physical/density-effects/density-temperature-and-salinity.Rorres, Chris. â€Å"The Golden Crown: Introduction.† New York State University, https://www.math.nyu.edu/~crorres/Archimedes/Crown/CrownIntro.html.

Tuesday, May 19, 2020

Essay about Medieval Warfare - 979 Words

The Medieval period was a time of noblemen who fought for love, honor, and country under a code of chivalry. Chivalry comes from the French word cheval, chivalry means someone who fights from horseback. The term also meant knighthood.(Matthews, Platt, Thomas p.234-235). In this period the nobility used war as a way to show their power and hold their status by being professional soldiers. There were also lots of soldiers from the lower classes who were led into battle under nobles. These soldiers fought for the nobleman to maintain their safety and land. The soldiers rode into battle on their horses in full armor with weapons drawn ready to defeat their enemies one by one. They laid siege castles for weeks and months at a time until the†¦show more content†¦There were also larger weapons used to do damage to buildings and walls called siege weapons. Among these weapons were trebuchets which were throwing machines and springalds which would launch large projectiles at fortifie d walls (Prestwich p. 287). Now that we know what weapons were being used, it is time to look at the tactics that were involved. The archers, foot soldiers, and cavalry all had to work together in order to make the battle go right. The army would be broken down into three formations of which cavalry, foot soldiers, and archers were separated to attack at different times (Verbruggen p.209). Each of these ranks of soldiers have their own job in the battle. The archers would usually start the battle and try to cause a break in the enemys infantry formation. Once there was a break in formation the infantry men would attack the lines of the enemy until the breaks in formation got larger. Finally the cavalry men would come in on horses and wreak havoc on the enemys infantry. The battle must be fought like this because if the infantry was to advance first they would meet the other infantry, and if the archers then fired they would be more likely to injure their own troops. Or if the Cavalr y was to charge first they would be met by the opposing infantrys poleaxes and Halberds, thus killing their horses. A quick retreat was also a cause for lots of deaths in medieval battles, because while the winning sides infantry was still attacking their cavalryShow MoreRelatedMedieval Warfare and the Medieval Weapons Used701 Words   |  3 PagesMedieval Warfare And The Weapons Used Back in the middle ages the world was a completely different place, full of dangers around every corner such as cutthroats and thugs, thieves, and sneaky killers, our world today still has dangers such as those, though they may not be as plentiful, they are definitely as dangerous if not worse. So this is where we shall start to get lost into a barrage of info on medieval warfare, and the weapons used in the battles fought during this age. During the time fromRead MoreMedieval Warfare And The Middle Ages1142 Words   |  5 PagesDuring the Middle Ages, particularly 1200 – 1500 CE, medieval warfare was prominent within society. Medieval warfare is the warfare of the Middle Ages. In Europe, technological, cultural, and social developments had forced a dramatic transformation in the character of warfare from antiquity, changing military tactics and the role of cavalry and artillery. Warfare was an essential part of the Medieval European society, as they would often go on raids and siege castles to diminish their enemies’ forcesRead MoreGunpowder Revolutionized Medieval Europe And The End Of The Medieval Style Of Warfare1594 Words   |  7 PagesThe introduction of gunpowder revolutionized medieval Europe and hastened the decline of the knight and the end of the medieval style of warfare. Prior to this, all medieval weapons depended on the strength of the user to operate; from the largest most complex torsion and gravity driven siege machines to a poor farmer’s dirk, all weapons used human strength. While siege weapons would be dependent on leverage and a ratcheting mechanism to draw a rope to prime a ballista or ready a mangonel, otherRead MoreEssay on Medieval Battle Tactics1989 Words   |  8 PagesMedieval Battle Tactics   Ã‚  Ã‚  Ã‚  Ã‚  Medieval tactics were essential for an attack or siege of a castle. Many tactics and strategies helped develop much-improved version of an attacking artifact, like weapons and sieging machinery. The knights of Medieval England which were the cavalry, improved as the years went by, but never actually had any tactics or strategies. The usual knight would just go out there and fight. The knights were the counter offensive against a small siege, but they were ineffectiveRead MoreThe Author of the Black Death: John Aberth Essay828 Words   |  4 PagesVermont. In 1992, John Aberth received his Ph.D. from the University of Cambridge in Medieval Studies after he received his masters from the University of Leeds. He is the author of five books, whose main focus is the effects of the Black Death in the later Middle Ages, including The First Horsemen: Disease in Human History, The Black Death: The Great Mortality of 1348-1350, and A Knight at the Movies: Medieval History o n Film. Published in 2001, From the Brink of the Apocalypse: Confronting FamineRead MoreAn Indepth Look at Warfare in Medieval Japan in Joseph Conlans State of War; The Violent Order of Fourteenth Century Japan978 Words   |  4 PagesJapans emerging warrior class during a time period of constant warfare in Medieval Japan. His work however doesn’t revolve around the re-fabrication and in-depth analysis of battles sieged like many contemporary examinations of wars and battles won and lost. Instead the author vies to navigate the reader on journey into the warrior class’s lives and how they evolved through a statistical analysis of records. This illustrates how warfare changed and transformed with the constant evolving of the SamuraiRead MoreEssay Middle Ages Renaissance Study Guide (Unit 2)1098 Words   |  5 Pagesnearly constant warfare. The life of all the classes was dominated by the feudal system - feudalism. 2.   Who or what had the power? The church 3.   Who were learned or literate? holy men or people of important status such as kings, queens, and knights most other people were illiterate 4.   Who were allowed to sing in church? Only men were allowed to sing in church 5.   Most of the music that was notated during the middle ages was sacred or secular? sacred 6.   Was most medieval music vocal? yes Read MoreMedieval Poetry3509 Words   |  15 PagesMedieval literature is a very diverse subject. The term covers the literature of Europe during the period between the fall of the Roman Empire and the beginnings of the Renaissance in the 15th century, spanning a period of roughly 1,000 years. As a result, it is difficult to make generalizations about medieval literature. It is, nonetheless, possible to identify a few general trends. Allegory and symbolism are common in medieval literature, perhaps more so than in modern writing. Religious and philosophicalRead MoreGeography : History And Geography1325 Words   |  6 Pagesknowing the land and how to maneuver with it. For this country, physical geography added a natural advantage to defending their land. Guerilla warfare capitalizes these traits and uses them for an advantage; The Revolutionary War was ended at Yorktown after a guerrilla attack. was won by using guerilla tactics. In the book The Art of War, guerrilla warfare was mentioned; Chinese fighters did not create the technique, but it was also used by nomadic tribes centuries before. In his book, BattlefieldsRead MoreWhat Are Jousting? Jousting1609 Words   |  7 Pageswas closed or after one or both parties had been unhorsed. Tournaments in the High Medieval period were much rougher and less gentlemanly undertaking. The rival parties would fight in groups, with the aim of incapacitating their adver saries for the sake of gaining their horses, arms and ransoms. From the 15th century on, jousting became more of a sport without direct significance to passage of arms. The medieval joust took place on an open field. Indeed the term joust referred to a meeting and

Friday, May 15, 2020

Comparison between odysseus and achilles Free Essay Example, 1500 words

He ends up bitterly lamenting the death of Patroclus after he had chosen to go to battle because he was not of the idea initially. Differences In spite of the fact that Achilles and Odysseus share numerous qualities, they similarly have different traits. In the wake of trials, Odysseus makes use of greater caution compared to Achilles. He had considerable concern for his men’s safety and forks out a plan that would ensure they overcame the monsters they faced. Likewise, Achilles shows concern for his men’s safety but is not as astute as Odysseus. He is quite impulsive and has no room for considering anything that might go wrong. His quest is driven by his desire for vengeance. Despite the fact that both of them looked forward to making their men become successful, Odysseus takes a more rational and cautious approach whereas Achilles is vengeful and bull headed. In terms of cunningness and a clear mind, Odysseus undoubtedly carries the day. He is astute in light of the actions he takes and his approach to ameliorating the problems he faces. In contrast, Achilles is seen to be blinded by his taste for vengeance and stops at nothing to satisfy this taste even if he has to make irrational decisions. We will write a custom essay sample on Comparison between odysseus and achilles or any topic specifically for you Only $17.96 $11.86/pageorder now This is exemplified by the case in which he is asked to lodge an attack on the Trojan along with his men. It was the counsel of the gods that they ought to eat well and rest to ensure that they were fit enough to take part in the battle that they were about to fight. However, Achilles would have none of that and his only thought was obliterating his enemies sooner rather than later. In this regard, it emerges that the motives of Odysseus were more in tandem with his crew in contrast to those of Achilles.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Another difference ascribed to the two characters is the eagerness they have to take part in battle. Upon receipt of the armor made by the gods from her mother, Achilles’s appetite for battle grew and he was eager to make use of the new present the gods had gifted him. He instantaneously moves from avoiding battle to an unrelenting eagerness to fight. In contrast, Odysseus takes a more calculated approach to battle. Prior to stabbing the eye of the Cyclops using a huge stick, he entices it to take some wine as an accompaniment to the human flesh it had consumed. Rather than engaging the Cyclops in a fight instantaneously, Odysseus managed to get the Cyclops inebriated; a move that was quite advantageous to his crew. This move exudes the cunning and calculating nature associated with Odysseus; the antonym of Achilles.

Wednesday, May 6, 2020

Mr. Ppb, An Overweight Who Was Diagnosed With Type 1...

Hello classmates, Let me begin the story by introducing Mr. PPB, an overweight male who was diagnosed with Type 1 diabetes mellitus [DM] approximately 10 years ago. Along with having DM, he has hypertension. Mr. PPB takes about five pills per day, manages blood glucose monitoring and keeps track of his blood pressure. He does not miss any of his medical appointments, always up to date with checking his regular HbA1c level. In short, Mr. PPB is a quintessential example of a compliant patient. However, the only problems with Mr. PPB- are the lack of activity as well as poor managing of food intake. According to Bully, Sanchez, Zabaleta, Pombo and Grandes (2015), lifestyle factors have the most impact on health and receive the least†¦show more content†¦PPB. I decided this model is the most applicable and relatable to Mr. PPB’s two main obstacles, which are inactivity and unhealthy food choices. Ruggiero (2000) declared that TTM is being used in application of diabetic care since 1993.In addition, it is based on a premise that people are at different stages of motivational readiness for engaging in health behaviors and intervention approaches are most useful when they are matched to a person s current stage of change. It was also mentioned that a linear process is not expected as people may move forward and backward multiple times before changing for good. As Marshall and Biddle (2001) further emphasized that TTM is a dynamic rather than an â€Å" all or nothing† phenomenon where evidence implied that individuals attempting to change their physical activity behavior move through a series of stages. The different five stages of TTM are: Precontemplation phase where Mr. PPB may not be considering change, and reluctant to listen to health education on healthier food options and increasing activity. On the other hand, being a good patient, he still manages his blood glucose by self-monitoring. Second, contemplation as Mr. PPB is considering change to initiate walking around the neighborhood to increase physical activity. Third, preparation stage as Mr. PPB has tried to make adjustment by agreeing to reduce calorie intake: portion control in eating and increasing fruits and vegetables intake

Analysis Of Amy Chua s Day Of Empire And Without A Doubt

Amy Chua, from the very beginning dives into her thesis, which she argues from the introduction continued all through part one of â€Å" Day of Empire† and without a doubt, throughout the entire book. Chua’s clear, distinctive thesis can be condensed into two main points. To begin with, she explains how for every society that has been allowed to be called a hyperpower have been – at the time, considered to be â€Å"tolerant†. In every instance to achieve supremacy, every hyperpower had to enclose a certain quantity of tolerance, the extent of freedom that an individual has to prosper in all aspects of their life, ranging from religious, cultural, linguistic, to conversing with people of different upbringings. Tolerance is suggested as the prerequisite for global domination. However, conversely she also indicates that intolerance has been shown as the reason for the downfall of a hyperpower or a result of the demise. The second concept she introduces in her thesis is the idea, for a great nation to become a hyperpower, they must have â€Å"glue† that binds, and embraces them together. Critics argue that modern America is in the first stages of losing its identity, with nonchalant laws of immigration, granting just about every immigrant into the states. Chua acknowledges to some degree that, hyperpowers have fallen as a causality of lost identity; however this reverts back to her first notion. When the population succumbs to disjunction, it’s most likely the repercussion of intoleranceShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers

Cebu Pacific Air Free Essays

History – In late August, 1988, Cebu Air was established in Pasay City, Metro Manila, the Philippines, but it only started operations almost 8 years later, in early March, 1996. – In February 1998, Cebu Pacific Air was grounded by the government, but continued its services next month, after the re-certification of its aircraft. – In late November, 2001, Cebu Pacific Air started operating international flights with a twice-daily service to Hong-Kong. We will write a custom essay sample on Cebu Pacific Air or any similar topic only for you Order Now – On the 1st of March, 2002, Cebu Pacific Air introduced thrice-weekly flights to Seoul. In the following years, Cebu Pacific Air continued to introduce new routes and increase flight frequency for some of the existing ones. – In late May, 2008, Cebu Pacific was named as the world’s number one airline in terms of growth, ranking fifth in Asia for Budget Airline passengers transported and 23rd in the world. – On July 22, 2008, Cebu Pacific became the first airline to use the new Terminal 3 of the Ninoy Aquino International Airport and the first airline to operate international commercial flights from the new terminal. In August, 2009, Cebu Pacific opened its Twitter account, being the first airline in the Philippines to use social media. – The only fatal accident in the history of Cebu Pacific took place on the 2nd day of February, 1998, when Cebu Pacific Flight 387, a DC-9-32 travelling from Manila to Cagayan de Oro, crashed on the slopes of Mount Sumagaya due to a pilot error, killing all 104 people on board. October 18, 2006 – Cebu Pacific (CEB), the country’s low fare leader, is now the No. domestic airline in terms of flying the most passengers, operating the most number of flight frequencies ; routes and flying to the most domestic destinations. CEB flies to 20 domestic destinations and operates a total of 624 one-way flights per week. The airline also operates a total of 24 routes in its domestic network. As of the latest market share report for the period covering October 1-15, CEB has a domestic market share of 45% and is ahead of its closest competitor by 1 market share point. This information comes from various airport operations summary reports. Lance Gokongwei, CEB CEO and president, said that the airline now offers an unbeatable combination of the lowest fares, the most number of domestic destinations and routes, the most flight frequencies, on-time flights and the newest planes in the country. Background Cebu Pacific entered the market in March 1996 with a promise to give â€Å"low fare, great value† to everyone who wanted to fly. After offering low fares to domestic destination, it launched its international operations in November 2001 and now caters flight to Bangkok, Busan, Guangzhou, Ho Chi Minh, Hong Kong, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Seoul, Shanghai, Singapore and Taipei. It provides destinations to which where one can go shopping and site seeing. Cebu Pacific Air operates a fleet of 33 Airbus (10 A319 and 23 A320) and 8 ATR 72-500 aircraft in which is the youngest fleet in the Philippines. Cebu Pacific is not just the leader in low fares but also in innovation and creativity. It was the first local airline to introduce e-ticketing, prepaid excess baggage and seat selection in the Philippines. Guests have also learned to anticipate a uniquely upbeat flying experience, as this is the only domestic carrier that offers fun in the skies with its games on board popularly known as Fun Flights, together with its entertaining in-flight magazine. Cebu Pacific also partnered with various destination hotels, car rental service, travel insurance and entertainment ticketing service, to provide its guests a more convenient travel experience. On time performance, schedule reliability and a smooth, comfortable flight are just some of the things that the air-traveling public has come to expect. Cebu Pacific Air is a low-cost airline based in Pasay City, Manila, the Philippines. It is the country’s second largest airline after Philippine Airlines. Its main base is Ninoy Aquino International Airport, Manila, with a hub at Mactan-Cebu International Airport. The airline was established on 26 August 1988 and started operations on March 8, 1996. It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu, and Davao City. By end 2001, its operations have grown to about 80 daily flight to 18 domestic destinations. The airline is a subsidiary of  JG Summit Holdings. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of  John Gokongwei, the chairman emeritus of JG Summit. The company has 1,182 employees (as of March 2007. In October 2010, the airline completed an IPO of 30. 4% of outstanding shares. Cebu Pacific carried more than 10 million passengers in 2010. Cebu Pacific started Cebu Pacific Air’s (CEB) unique low-fare; great-value strategy has allowed travelers to enjoy affordable flights to various local and international destinations. It offers industry leading budget fares through year-round â€Å"Go Fares†, which makes use of a tiered-pricing system. This unique product provides ultra-low fares through advanced bookings, making air travel a truly viable option for the Filipino, because Cebu Pacific believes that it’s time every Juan flies. More than this, CEB allows everyone to experience many firsts in the industry, innovations such as the global trend of e-ticketing, web check-in, seat selection, prepaid excess baggage and internet booking through www. ebupacificair. com. With a fleet of 38 aircraft with an average age of 3. 6 years, CEB operates the largest and youngest fleet in the Philippines. To support its growth requirements, CEB will be taking delivery of 22 more Airbus A320 aircraft in the next 5 years. In addition, CEB will be taking delivery of four Airbus 330 wide-body jets, 30 Airbus A321neo aircrafts, the newest member of the A320 series, to add more range, flexibility and efficiency to its fleet. Aside from having the largest domestic network and perating the most local flights daily, CEB continues to expand its international presence as it now flies 19 international destinations in the region, including major cities in China, Korea and Vietnam. As a true innovator in the industry, CEB recently launched flights to Cambodia, home of the Angkor Wat heritage site and direct access from Hong Kong to Kalibo, gateway to the world -renowned island of Boracay. Truly, Cebu Pacific Air works at making more dreams of flight a reality, true to JG Summit’s vision to make a better life available to the Filipino. SWOT Analysis Strengths * Group bookings may be made through the airline’s Group Sales team and will be subject to specific rules on deposits, payment, rebooking and restrictions. The passenger may contact Group Sales for more information. * Air flight bookings may be made directly on  www. cebupacificair. com, with the airline’s ticket offices * Cebu Pacific Air offers a number of facilities as part of its online booking management program: * Web Check-in * Change flights * Printing of schedule receipts * Cancel flights or entire booking * Purchase add-ons Operates 100+ flights a day, to 27 destinations in 7 countries. * Asia’s 3rd largest low-cost airline based carrier with great value * After AirAsia (Malaysia) and JetStar (Australia) * With a market share of 50% * Flown over 45 million passengers since March 1996 * Low cost, great value * Concept: No-frills Airline No hot meals. No newspaper. Mono-class seating. Operating with a single-aircraft type. Faster turnaround time * Makes the flight enjoyable * Fun flights Games, flight safety, sometimes wedding proposals * Gives importance to small details * Airplanes Youngest fleet –29 aircrafts, average age of 17 months * Small enough to land on smaller airstrips –e. g. top tourist destinations-Boracay Palawan * No. 1 domestic airline * Domestic flights: 55 * Routes: 146 * Destinations: 33 domestic 16 international Opportunities * Cebu Pacific has launched a range of innovative advertising opportunities both outdoors and on board, including aircraft body wrap, print ads on thermal boarding passes, and sponsored games on board. * Cebu Pacific operates an average of 270 domestic and international flights daily and flew over 4. million passengers between January and May 2011. * â€Å"We are proud to say that Cebu Pacific is the first airline to offer ambient advertising for those who wish to align their products with CEB’s high-quality and fun image, while also reaching out to a captive audience, day-in, day-out through our flights,† said CEB VP for Marketing and Distribution, Candice Iyog. * Cebu Pacific has made rece nt additions to advertising opportunities on board including overhead cabin lockers, seat trays, motion sickness bags, cups, and napkins. â€Å"We offer out-of-the-box advertising options to companies for maximum return of investment and measurable results. This includes advertising opportunities in the sky, through one of our aircraft, as well as strategic placements on our website,† added Candice. * The airline operates 10 Airbus A319, 15 Airbus A320 and 8 ATR-72 500 aircraft. By the end of 2011, CEB will be operating a fleet of 37 aircraft – with an average age of less than 3. 5 years – one of the most modern aircraft fleets in the world. Between 2012 and 2021, Cebu Pacific will take an additional 23 Airbus A320 and 30 Airbus A321neo aircraft. * Cebu pacific was given an opportunity to offer an alternative * When the airline industry was liberated * Legacy carriers (PAL) were privatized * Shows financial strength * Held an initial public offering (October 201 3) * Largest local IPO in the Philippines U$D239 million * Php125 per share, 214. 63 shares * Raised Php26. 8 billion in the stock market * Looks at future possibilities * Airline industry’s potential growth is at 15% to 20% * Ordered 24 new Airbus units at U$D2 billion To handle more passengers Fly more frequently to more routes * Revolutionized the booking system * Dramatic reduction of distribution costs * Gives priority to sales promotion as a mode of communication * Tiered pricing schemes and incentives * The earlier you book, the cheaper the ticket will be Threats * Delayed flights because of bomb threats Cebu Pacific is now the No. 1 domestic airline â€Å"Since the launch of our ‘Go’ fares last November, we have seen how this has influenced air travel and encouraged more people to fly. Our end-September reports show that total domestic travel was up by almost 40% compared to the same period last year and we believe that there’s still more we can do for the industry and the growing Philippine economy,† Gokongwei said. â€Å"As we expand our operations and open new routes, both domestic and regional, we will continue to offer the lowest fares in the destinations we fly to. Tens of thousands of people are flying for the first time and that makes both our passengers and the airline very happy,† Gokongwei added. Gokongwei also said â€Å"This is indeed a milestone in the history of Cebu Pacific and much of the credit must go to the CEB team who has worked tirelessly for the past 10 years. Now we are No. 1 in the Philippines and hope to do the same for the region. † Now in its 11th year, CEB has the newest fleet in the Philippines and one of the newest in Asia as it operates 12 brand new Airbus aircraft to its 20 domestic and 6 regional destinations. The airline awaits the delivery of two more Airbus aircraft in early 2007 to complete its $670 million re-fleeting program. How to cite Cebu Pacific Air, Essay examples

Organizational marketing Sam & Bounce Fitness

Question: Discuss about the Organizational Marketing Sam Bounce Fitness. Answer: Introduction Companys Overview Bounce fitness centre is actively carrying out four fitness centers that are situated in Cairns, Brisbane, Sydney and Melbourne. The main aim of the fitness center is to promote fitness services in all over Australia. The board is planning to open two more centers in Perth and Gold Coast. It was established in 2001 by Margaret House as a single aerobic studio. It has grown over fitness centers in Cairns, Brisbane, Sydney and Perth (About, 2016). There motive is to create awareness among the people in Australia about the health and fitness issues (Fitness Australia,2016). In a very short period of time Bounce Fitness has achieved a great name in all over Australia. Moreover James has expanded the business operation in two other cities. Each center has a head that looks after the daily operation at the center and send a report to the head office on weekly basis. The organization has a team of trained professionals who provides fitness training at the center. Every trainer has to send a performance report to the center head stating performance review of each individual (About Sam Bounce Fitness Sydney,2016). Mission statement The main mission of Bounce Fitness Centre is to provide quality and comprehensive training in a unique and distinctive way in order to promote overall health and fitness. Their mission includes expansion of the employee team while providing a quality of life among different participants. The entire program carried at the center will help in improving financial viability of the stakeholders (Shank Lyberger, 2014). Vision statement There motive is to be committed towards expanding the role as one of the premier wellness center service provider in all over Australia. Their vision is to evolve all the employees to create a better work culture by utilizing the available resources. This will help in development of the comprehensive programs and a service appealing. Values There values includes holding each other and to make employees accountable by developing trust in each individual through promoting ethical consistency at workplace. Teamwork Bounce fitness center is committed towards developing an integrated team through training and development of the fellow members. The organization has imbibed a high level of cultural efficiency through constantly promoting effective culture at workplace. Their motive is to develop every individual working for the organization in order to achieve desirable objectives. Accountability Each and every individual working at the Bounce Fitness Center is individually responsible for his/her behavior. However the organization is wholly responsible for the act performed by any employee to the third party. Quality There motive is to provide a high level of quality services as a leading fitness center in Australia. This is carried out through developing high level of standards to the members through services and quality programs. Environmental scanning SWOT analysis The given SWOT analysis provides the key strength and weaknesses of the Bounce Fitness Center and describes in brief all the opportunities and threats faced by the organization. Strength They follow a result-oriented approach by maintaining healthy relationship with members. Bounce Fitness Center follows a long term detailed health and wellness program. Provides an intensive training to the employees. Weaknesses There is a very high cost associated with the customized and personal services. Organization inability to work on a high volume business model. Huge cost involved in attracting a large corporate client from surrounding area. Involvement of a high amount of promotional cost with the organization. Opportunities There is a high level of opportunities as the market is growing at a fast rate. The increase in the clientele due to growing awareness of fitness programs in all over Australia. Growing opportunity to leverage future quantitative funds un support of the long term contention. Threats There is a lack of economy due to economic downturn. Growing competition in Australia is posing a treat over the profits. There is a slight change where the society has started taking care of his/her health. Rising number of health and fitness center in Australia might cause threat to their existence. PEST analysis Political Effective legislative policies across Australia that promote individual business interest Health and safety regulations need to be accomplished while focusing on consumer welfare. Political power is effective that help in raising business opportunities in Australia. Economic There are ample of opportunities in the fitness industry. Current economy promotes level of business by providing a normal interest rate. Tax rates are high. Social Society is becoming more inclined towards health service. More people are joining fitness centers in order to remain fit. The level of standard in Australia is high. Technology The company is constantly making improvement in techniques used across the organizations in Australia. The research and development team is conducting research and finding out cheap and easy means to develop fitness and training programs. The internal processes are developing at a faster rate in order to provide improvement in processes. Analysis of the strategic organization document Cost benefit analysis 1. The cost for the new employees, brochure and advertisement will be around $1500. 2. The total amount of training cost to employees is one of the major investments for the company. It costs around $ 4000. Benefit This will help the company in attaining goodwill in the market which will raise the overall total income. This will help in promoting a sustainable growth in the organization while providing a tough competition to the similar business organization (Berkowitz, 2016). Training and development of employees help in creating more avenues not only for an individual but for a business organization. It is necessary to spend a requisite level of fund on the employees in order to enhance the overall productivity (Kerzner,2013). This will help in attracting more customers across Australia. Cost benefit analysis is an efficient tool used to evaluate the effects of the cost that is associated with the project or the organization (Pedragosa, Biscaia Correia, 2015). Legal and ethical requirement The organization need to seek permission from the regulatory bodies in Australia in order to operate properly. Moreover there is a necessity to follow health and safety measures issued by the government while running centers across Australia (Rowley,2016). Ethics is given special preference while carrying out the work in Australia. Ethics form one of the important part of the work culture at Bounce Fitness Center. Impact of organizational strategic direction on current marketing Activities Firstly bounce fitness center is planning to increase the number of professional trainers for which they have already placed brochure. Employees retention and recruitment is one of the important mission. Secondly investors are given more attention as per the new strategic plan, Thirdly, the organization is planning to seek more customer attention through their differential promotional methods. Lastly there are plan to involve medium sized fitness center which will help in gaining popularity in all over Australia Centers marketing performance Critical issues faced by the organization The company is facing several critical issues that need to be addressed effectively by signing up with small sized companies. This will benefit the long term objective of the organization. They need to focus on tying up with the medium sized organizations instead of the small sized in order to leverage funds (Hollensen, 2015). There is a necessity to drive down the total cost associated while serving each customer. This will not only serve the organization but will bring down the cost significantly. Strategies and objectives of the organization The company is losing a major level of clientele base from past few months. This is significantly affecting the overall profits earned by the organization on the short and long term basis. They need to focus on developing new plan in order to attain a high level of sustainability (Kotler,Keller, Manceau Hmonnet-Goujot,2015). Firstly there is a necessity to boost advertisement programs in order to seek attention from a large section of society. New staff hiring is essential to increase the total strength of the workers working in the organization. Secondly it is important to provide induction program to the employees and to retrieve feedbacks from them (Foxall, 2014). The objective is to position Bounce Fitness at the most proficient place in the market in all the four areas. There is a necessity to implement a stringent marketing strategy in order to generate awareness and customer loyalty (Meffert, 2013). The Bounce Fitness wants to announce a dramatic effect on the bottom line of the business. Their aim is to communicate the message through various mean among the customers across Australia. The communication is meant to be distributed through various means that includes disbursement of printed and electronic journal. The printed material will provide with an insight to the customers. This will develop a better understanding among the customers regarding the organization (Funk, Alexandris McDonald, 2016). Bounce Fitness is responsible to provide a presentation to the HR department which will help them to address the critical issues occurring in the organization. This will help in developing a robust program for the people working with them (Mullin, Hardy Sutton,2014). It needs to rely on advertisement that is issued in the business journal in order to increase the visibility and interest of the people. Website can be used as an effective tool to create awareness among public regarding the programs carried by them. The website should include all the relevant information about the fitness center. Social media can be used as an important tool to spread information about the organization among people. Fit of the objective The objective of the organization is to attain a sustainable growth by promoting the interest of each individual working with them. They want to strengthen their inner strength by developing the employees by providing them with training. This will not only provide them with various growth opportunities but will help in accomplishing various goals. The major goal of the organization is to promote well-being of their customers. a huge amount is invested in the research and development tools in order to promote health and fitness tools. Competitive analysis is necessary for the organization by focusing on developing new techniques in order to achieve desired goals (Baker Parkinson, 2016). Strategic implementation of the objectives is essential to provide growth opportunities for the stakeholders. Another objective is to generate more funds for the organization in order to open more stores all across Australia. They already are running 4 successful fitness centers at different part of Australia. Moreover they are planning to open 2 more stores at different location in Australia. This will help in seeking more attention in order to achieve sustainable results (House, 2013). Marketing mix techniques is used to understand the ongoing predetermined questions. This will provide flexibility to the organization in order to grow smoothly. These techniques will help in achieving desired growth rate. The marketers need to focus on developing a strategic model in order to achieve desired results. This will help them to choose wisely the expansion strategies in order to develop. Strategic implementation of policies will help in attaining desired set of results by focusing on each of the 7PS of marketing (Iacobucci, 2014; Turban, Strauss Lai, 2015). Communication plan Communication plan provides information about the organization in an effective manner. It is essential for an organization to provide proper information through the brochures. Electronic media can be used as an effective tool to spread information about the organization. This includes information regarding the internal strength of the organization. Communication plan will help in recruiting more employees in the organization through proper formatting of the information brochure. Expansion of the organization is only possible if proper information is sent to people in general (Chernev,2014). Conclusion The report provides information regarding the strategic planning of Bounce and Fitness centers located in Australia. It analyzes the mission, value and vision statement of the organization. Moreover the marketing performance of the company with the short and long term objectives is stated in order to understand the futuristic goal. Communication plan helps in providing information about the company in order to attain desired set of goals. Systematic planning is equally important for an organization to attain sustainable objectives on a long run. The cost and benefit analysis will help in analyzing the cost the organization will be facing in future. The changes are said to be beneficial for the organization in order to achieve significant objectives (Argan, Argan, Kose Soner,2015). References About Sam Bounce Fitness Sydney,(2016).(Online). Retrieved from: https://www.bouncefit.com.au/about-us.html Accessed on 31 January 2017 About,(2016).(Online). Retrieved from: https://bouncefitnessisawesome.weebly.com/about.html Accessed on: 31 January 2017 Argan, M., Argan, M. T., Kose, H., Soner, A. (2015). The Relationship between Fitness-Related Quality, Satisfaction and Intention.SSTB International Refereed Academic Journal of Sports, Health Medical Sciences,16(5). Baker, M. J., Parkinson, S. T. (2016).Organizational buying behaviour: purchasing and marketing management implications. Springer. Berkowitz, E. N. (2016).Essentials of health care marketing. Jones Bartlett Publishers. Chernev, A. (2014).Strategic marketing management. Cerebellum Press. Fitness Australia,(2016),(Online). Retrieved from: https://fitness.org.au/ Accessed on: 31 January 2017 Foxall, G. (2014).Strategic Marketing Management (RLE Marketing)(Vol. 3). Routledge. Funk, D. C., Alexandris, K., McDonald, H. (2016).Sport Consumer Behaviour marketing Strategies. Routledge. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. House, F. O. (2013). Marketing Management.Marketing,2, 1661. Iacobucci, D. (2014).Marketing management. Cengage Learning. Kerzner, H. (2013).Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Kotler, P., Keller, K. L., Manceau, D., Hmonnet-Goujot, A. (2015).Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Meffert, H. (2013).Marketing-Management: AnalyseStrategieImplementierung. Springer-Verlag. Mullin, B. J., Hardy, S., Sutton, W. (2014).Sport Marketing 4th Edition. Human Kinetics. Pedragosa, V., Biscaia, R., Correia, A. (2015). The role of emotions on consumers' satisfaction within the fitness context.Motriz: Revista de Educao Fsica,21(2), 116-124. Rowley, J. (2016).Information marketing. Routledge. Shank, M. D., Lyberger, M. R. (2014).Sports marketing: A strategic perspective. Routledge. Turban, E., Strauss, J., Lai, L. (2015).Social Commerce: Marketing, Technology and Management. Springer. Williams, A. S., Rhenwrick, I., Wright, B., Choi, W., Kim, D., Vickey, T. (2014). Building Viable Fitness Brands: Importance of Brand Communication Strategies in Attracting Potential Health Club Members.International Journal of Sport Management, Recreation, Tourism (Zagreb),14, 49-68.

Tuesday, May 5, 2020

Deutsche Allgemeinversicherung free essay sample

Deutsche Allgemeinversicherung (DAV) is one of the worlds largest insurance companies. In 1996, 51% of DAVs business was in Germany (in which 60% was in retail insurance). Managers of other firms say DAVs strengths lie in both sound, traditional insurance management (most likely the core insurance product offering) and outstanding customer services (most likely the human contract element in the insurance product). The insurance company has cutting-edge technology. DAV seeks to lower its defects internal costs and external costs by increasing its appraisal and preventation costs. Competition Concern#1: Insurance service products are increasingly becoming homogeneous (and easy to replicate), and not only does DAV compete against the other giants of the industry such as Allianz, Credit Lyonnais and Aetna, but in addition the company has many smaller insurance companies as competitors. Differentiating DAVs customer service can be used as an advantage over competitors. Customers In the case quality for customers is what customers value, i. Dav’s goal:improve info accuracy quality PDCA –cycle – quality improvement Steps in PDCA cycle Plan: Identify and recognize problem. Develop an action plan that includes a workable solution. lack of information accuracy and quality lack of employee skills within the organizations PDCA cycle †¦. Action plan Identify different tools within SPC Tools: Flow charts -visual representation of the process -identify point where problems occur -intervention points for solution PDCA cycle †¦. PDCA cycle †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Cause and effect or Fishbone diagram Identifies,displays graphically,explores possible causes relating to the problem to discover the root of the problem Eg. The core problem was information Accuracy poor quality PDCA cycle †¦. PDCA cycle †¦. Develop training programmes for internal employees E. g.. In the case we find that there are forexample 154 permanent employees 132 temps PDCA cycle †¦. Do: implement solutions Implementation of a pilot PMV project Employed an academic consultant to develop a statistical sampling plan Provide more training to employees i. e. PMV PDCA cycle †¦. Check:Review and evaluate change check that solution has intended result Employees multiskilled – reduce no of temps employed Identify SPC tools applicable to specific Departments –check sheets,flow chart etc PDCA CYLE †¦. Electronic charting – saves time,cost effective General principles not applied correctly as employees did not know whether a phone number or a clients address can be viewed as critical information Hence if more training is given improvement will be achieved PDCA cycle †¦Ã¢â‚¬ ¦ Act: Reflect and act on the learning experience SPC technique is a good measure of processes and improvement however Dav didn’t apply it effectively The Spc technique can be standardized within the company with the right tools and training provided.